Oats
born
to eat
cold

Where to find us
Large beige text spelling out "HUFF" with a distinctive stylized font.
Black and white cartoon coffee cup with steam rising.

Lazy Joe’s Straightaway Oats are premium oats and nothing but.

We slow-bake them for longer than your average oats to release more flavour, then finely steel-cut them for a nutty, toasted taste and a creamy texture when you add cold milk and eat them straight away.

Just healthy breakfast, the lazy way.

How’s that work?

NO STANDING & STIRRING

NO OVERNIGHT OAT PREP

NO MICROWAVE DISASTERS

NO STANDING & STIRRING NO OVERNIGHT OAT PREP NO MICROWAVE DISASTERS

A bowl of Lazy Joe's Straightaway Oats topped with sliced bananas, blueberries, almonds, sunflower seeds, pumpkin seeds, chia seeds, and peanut butter.

Our Mission

Starting a Cold OATs Revolution!

If you know,
You Joe.

For as long as he can remember, Lazy Joe wanted an easier way to a healthy brekkie of a morning. Lo and behold, Straightaway Oats was born. The other other way to eat oats. Not standing in your pants stirring oats, not staying up late prepping overnight oats oats.

These are stick ‘em straight in the bowl and eat ‘em oats. They’re not hot and heavy like porridge, or stodgy and cold from the fridge like their overnight cousins.

Lazy Joe’s oats go creamy and dreamy when you add your favourite cold milk and eat them straightaway. So don your best gown and slippers. Grab some shades. It’s about to get lazy.

Lazy Joe lounging on the ground, enjoying his premium Straightaway Oats.

the important stuff

  • Rolled Oats. Nothing else.

    Allergens: Gluten. Oats are naturally gluten-free, but since we farm and mill ours in places that also handle glutoney bits, they may contain traces of gluten.

    Suitable for vegans, vegetarians and carnivores.

  • https://images.squarespace-cdn.com/content/68ef5dedfef14c5715c5ea60/2274a810-56f1-4320-9f4d-4f9d298d72fd/nutrition.png?content-type=image%2Fpng

    Per 100 g:
    Energy; 1566 kj ( 374 kcal ), Fat; 7.0g, of which saturated fat: 1.3g, Carbohydrates; 59g, of which sugars; 0.7g, Dietary Fibre; 10g, Protein; 14g, Salt; 0.02g

    Per Portion 40 g:
    Energy; 626 kj ( 150 kcal ), Fat; 2.8g, of which saturated fat; 0.5g, Carbohydrates; 23g, of which sugars; 0.3g, Dietary Fibre; 4g, Protein; 5.4g, Salt; 0g

  • Store in a cool dry place away from direct sunlight or smelly stuff, like that one pair of socks you’ve been wearing over the past week.

Silhouette of water splashing over a black and white background.

lazy Joe’s in the wild

See how our oats are stirring up mornings (without the actual stirring). From bowls snapped at breakfast tables to oat-fuelled adventures,
our community knows how to keep it lazy.

Lazy Joe riding a skateboard, holding a bowl of Lazy Joe's StraightAway Oats with a spoon.

STILL WONDERING WHERE TO FIND US?

order online from tesco - shop now
Search the lazy joe finder below